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October 08, 2005

I Matter!

Wait... didn't all New Yorkers get at least one of these in their mailbox last week?

Dear Potential Victim of Impending Terrorist Attack:

We here at al-Qaeda know how many widespread-death-and-destruction options you have in today's dangerous world so we would like to take a moment just to thank you for choosing to live in New York City, one of our prime metropolitan targets. Your faceless death is important to us! Once again, thank you for choosing New York City.

al-Qaeda
Terror Distribution Division

And then a day or two later:

Dear Pending National Hero:

We here at the Military-Industrial-Political Complex know how many dying-in-the-name-of-freedom options you have in today's dangerous world so we would like to take a moment just to thank you for choosing to live in New York City, one of our prime promotional event venues. Your heroic death is important to us! Once again, thank you for choosing New York City.

Military-Industrial-Political Complex
Horror Marketing Division

Parenthetically, I do think they might have chosen separate direct-mail houses. But, whatever. It's not as if we aren't used to this sort of thing from major corporations and the like. Yes, the sentiments are manufactured, but still... I admit I do appreciate the effort. In the old days, the marketers were pleased to settle for the "DMV Model" wherein we all just stood in line and our custom was taken for granted. Now they at least  pretend to appreciate us.

And I guess it works even though we know it's just a marketing technique -- otherwise they wouldn't bother. It's not like these guys are in business to lose money, after all. They know we all need to belong somewhere, somehow. They know we all long for meaning and focus in our lives. Back in the day, we had to settle for screwball philosophers and fruitcake teachers to guide us on our way. Now we get it through direct-mailings and commercial brand-name advertising. Much more efficient, and a much better fit with our busy lifestyles.

So! You're welcome, guys! Lemme know if there's anything else I can do, or believe, or buy!

On account of... I wanna be on your team!

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Comments

I. Love. You.

Truly, I do.

All right, Mr. Smartypants. Your attempt to damage government property by making me spray a mouthful of coffee all over the keyboard and then knock the cup over so the contents drip onto the CPU as I flail about in helpless laughter was foiled, foiled, I tell you, by the fact that I had already finished the coffee when I read this. Better luck next time.

Beautiful, absolutely beautiful.

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